Online Bachelor’s Degree in Digital Marketing 2024


If you’re excited about the world of digital marketing and eager to boost your career from the comfort of your own home, then the Online Bachelor’s Degree in Digital Marketing is a perfect option for you.

An online Bachelor’s Degree in Digital Marketing is a program that prepares students for a career in the modern business world. This degree program teaches students digital marketing strategies in a simulated environment, which primes them for a career in the field.

In this article, we will explore the best Online Bachelor’s Degree in Digital Marketing in 2024. These degrees offer students the opportunity to gain the skills and knowledge needed to succeed in the dynamic and ever-changing world of marketing.

2024 Best Online Bachelor’s Degree in Digital Marketing Programs

We gathered info from trustworthy sources to make a list of colleges and universities that offer online digital marketing degrees. They looked at things like academic quality, how many students enroll, affordability, and other important factors to measure these schools.

1. Southern New Hampshire University

  • Program Duration: Four years
  • Specialization: Digital Marketing
  • Cost per Credit: $320
  • Total Credits for Graduation: 120 credits
  • Accreditation: New England Commission of Higher Education
Southern New Hampshire University

Southern New Hampshire University (SNHU) is a private, nonprofit university located in Manchester, New Hampshire. It was founded in 1932 and has a total undergraduate enrollment of 2,601 (fall 2022).

SNHU offers more than 100 degree programs to choose from, both on-campus and online, and has centers in Nashua, Salem, and Portsmouth in New Hampshire, as well as in Brunswick, Maine.

Southern New Hampshire University provides an Online Bachelor of Science in Marketing program. In this course, students will learn digital marketing strategies in a simulated environment, preparing them for a career that transforms the marketing industry.

2. American Public University

  • Program Duration: Four years
  • Specializations: Digital marketing, analytics, internet-web technology
  • Cost per Credit: $285
  • Total Credits for Graduation: 120
  • Accreditation: Higher Learning Commission
American Public University

American Public University System (APUS) is a private, for-profit, online university system with its headquarters in Charles Town, West Virginia. It is accredited by the Higher Learning Commission (HLC) and is a wholly-owned subsidiary of American Public Education, Inc.

APUS offers more than 200 degree and certificate programs, including undergraduate, graduate, and doctoral programs, primarily online.

You can learn important marketing skills by taking the Online Bachelor of Arts in Marketing at the American Public University. This includes understanding how to create products and services, conducting market research, and planning marketing strategies.

3. Bellevue College

  • Program Duration: Four years
  • Specialization: Marketing
  • Cost per Credit: $119.13 (for residents), $306.92 (for non-residents)
  • Total Credits for Graduation: 180 – 181
  • Accreditation: Northwest Commission on Colleges and Universities
Bellevue College

Bellevue College provides a Bachelor of Applied Science in Digital Marketing. This program gives students a solid understanding of marketing basics and teaches digital skills such as search engine optimization, display advertising, social media marketing, and more.

The school has an open admissions policy and offers credit for life experiences. The in-state tuition and fees were $4,057, and the out-of-state tuition and fees were $9,594.

4. Maryville University

  • Program Duration: Four years
  • Specialization: Digital Marketing
  • Cost per Credit: $622
  • Total Credits for Graduation: 128
  • Accreditation: Accreditation Council for Business Schools and Programs
Maryville University

Enrolling in Maryville University’s Online Bachelor’s Degree in Marketing equips students with the skills to tackle future challenges. The course covers topics such as search engine marketing, content management, social media engagement, and more.


The tuition and fees for the university are $27,166. Maryville University is nationally recognized for its emphasis on digital innovation and has been recognized as an Apple Distinguished School.

5. Cambridge College

  • Program Duration: Four years
  • Specializations: Marketing analytics, strategic marketing, virtual marketing
  • Cost per Credit: $483
  • Total Credits for Graduation: 120
  • Accreditation: New England Commission of Higher Education
Cambridge College

Cambridge College is a private college located in Cambridge, Massachusetts in the Boston Area. It was founded in 1971 and offers degree and certificate programs from bachelor’s level through the Doctoral level, in Schools of Education, Counseling & Psychology, and Management. The college has an enrollment of 174 undergraduate students.

Enrolling in Cambridge College’s Online Bachelor of Science in Digital Marketing empowers students to become proficient digital marketers. The program nurtures their creative, technical, and business skills, providing a foundation to pursue their career aspirations.

How Much Does an Online Bachelor’s Degree in Digital Marketing Cost?

The approximate cost of obtaining an online digital marketing degree varies from $8,250 to $32,000 per academic year. In contrast, on-campus tuition can range between $10,940 and $39,400.

The table below provides an overview of the cost of pursuing an online and on-campus digital marketing degree.

Online LearningIn-campus Learning
Public In-state$8,250$10,940
Public Out-of-state$18,600$28,240

What are the Requirements for an Online Bachelor’s Degree in Digital Marketing?

If you’re energetic, good at analyzing things, and creative, you can go for an online digital marketing degree. This program teaches you how to use online strategies to promote businesses or products.

But, keep in mind that colleges have some requirements for admission to make sure students can handle the course.

The prerequisites for an online bachelor’s degree in digital marketing typically include:

  • High school diploma or equivalent
  • Standardized test scores such as ACT or SAT, or an acceptable substitute
  • A personal essay
  • Letters of recommendation
  • Official transcripts from all previously attended institutions (high school or college)

Additionally, some programs may require students to take specific courses or have prior knowledge in certain areas, such as marketing principles, digital marketing insights, strategies and applications, and digital marketing analytics.

Is an Online Degree Cheaper?

In general, an online degree is often cheaper than a traditional in-person degree. The cost difference between online and in-person degrees is due to various factors, including lower tuition, the elimination of additional expenses such as transportation and course materials, and the ability to continue employment while pursuing a degree online.

However, it’s essential to note that the cost may vary depending on the institution and the specific program. While online learning can offer cost-saving benefits, students must research and consider all factors, including tuition, fees, and available financial aid options, to make an informed decision about the affordability of an online degree.

Is an Online Digital Marketing Degree Worth It?

Getting an online digital marketing degree from a recognized college or university can open doors to good-paying jobs. It can also set you up for pursuing a higher-level graduate degree. So, putting in the effort to complete this degree is worthwhile.

Whether you choose a public or private university for your online degree, you can have similar opportunities as those in traditional programs. Online degrees often provide the flexibility to work and gain professional experience while still in school.


Q: What courses are best for digital marketing?

The ideal digital marketing courses vary based on personal preferences and goals. Nonetheless, some highly praised courses include CareerFoundry, Google Digital Garage, Udemy, Coursera, and Simplilearn.

Q: Is it worth doing a digital marketing course?

Yes, doing a digital marketing course is a really good idea. Digital marketing is a job area that’s growing fast, and if you learn the skills, it can open up many job opportunities for you. The course will teach you the basics, give you practical skills, and help you understand how things work in the industry.

Q: How long does it take to learn digital marketing?

How long it takes to learn digital marketing depends on a few things like how much you want to learn, what you already know, and how much time you can spend on it. If you’re just starting with the basics, it might take a few weeks or months. But if you want to become really good at advanced stuff, it could take several months or even a year. It’s different for everyone!


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