We try to always give our readers credible information based on what we know, so that they can make their own decisions. When mistakes in our content are pointed out to us, we try to fix them as best we can.
We are committed to being open about all aspects of our business. One way we do this is by sharing our advertising policy and details about certain partnerships we may form with other companies.
We work hard to make sure that our readers can trust this portal. We’ve taken a number of steps to make ourselves more trustworthy, such as putting in place policies and procedures for content providers.
Diversity and Acceptance
We think that diversity and acceptance are very important. We value diversity and try to be open-minded in everything we do, from what we publish to how we hire people. We know that our readers come from many different parts of society, so we make sure to have information for pet owners with different needs.
We are proud to be an equal-opportunity employer who doesn’t discriminate based on race, colour, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organisation, retaliation, parental status, military service, or any other non-merit factor.
The people who own pets in our community are important to us. We wouldn’t be able to keep writing helpful guides and tips for you if you didn’t keep coming back. We work hard to make a place where pet owners feel comfortable and able to make decisions about their animals.
Because of this, we ask our readers to tell us not only what they think about the content we already have, but also what they would like to see in the future. We are always open to constructive criticism and welcome all feedback, good or bad, because we want to help our community.
Our goal is to give our readers the most up-to-date information and research that is available at the time of publication. We talk about how we do research and how we work with third-party providers. So that everything is clear, we give links to all of our sources. We try to use reliable, up-to-date, and trustworthy sources, such as government agencies, veterinarians, scientific journals, respected associations and organisations, and other reliable entities.
Our writers try to find a good balance between facts and their professional opinions. When an opinion is given instead of a fact, it must be made clear that it is an opinion.
When writing about research, we try to give an accurate picture of each study by avoiding generalisations and making it clear if the research isn’t clear or if other things need to be taken into account.
Standards for quality
Our content shows that we stick to our own rules and principles that support advocacy for pets around the world. Our team of independent editors works hard to make sure articles are accurate so that they can help our readers.
We check and update our content often. If an article doesn’t meet our standards, it’s either not published, it’s edited to make sure it’s correct, or it’s taken off our site. We are proud of the fact that we fix mistakes and give more information as quickly as possible.
Of course, it’s not always possible to find mistakes or keep up with new research. Because of this, we always ask our readers to tell us when something is wrong. Our readers can write to us or send us an email to tell us what they think or to point out any mistakes.
Our contributors were chosen not only because they are experts in their fields, but also because they are honest and know how to be good journalists. We think it’s important to give a wide range of voices a chance to be heard. That’s why we’ve taken steps to build a team with professional writers who know a lot about pets.
So that our readers know who wrote what, we’ve made it easier to find information about our authors on our About Page and in each article. All of our articles have the name of the author and a picture of them at the top of the page. Each author’s full author bio, which you can find by clicking on their name to go to their individual author page, has more information about them.
We have high standards for everyone who writes for us, and we try to make sure that everyone follows both our own rules and the SPJ Code of Ethics.
Even though the information in the articles and elsewhere on this site has been carefully researched and checked for accuracy and credibility, we make no guarantee about the content of this site and will not be responsible for any loss, damage, or injury caused by using any information on the site.