Best Free Online Digital Marketing Courses in 2024


Digital marketing is a way of promoting and selling products or services using digital tools like the Internet, social media, and mobile apps. It’s a big and growing field, and there are free online courses that can help you learn all about it.

In 2024, there are lots of great free digital marketing courses available. In this article, we’ll explore the best free online digital marketing courses available in 2024.

These courses can help you learn essential skills and knowledge to excel in the ever-evolving digital marketing landscape. So, let’s dive in and discover the top free digital marketing courses of 2024!

Best Free Online Digital Marketing Courses in 2024

Top 10 Free Digital Marketing Courses with Certificate in 2024

There are several free Digital Marketing courses available online. Below we’ve given the 10 best free Digital Marketing courses that are meant for all types of students, whether they are aspiring Digital Marketers or have some experience in the Digital Marketing field.

1. Fundamentals of Digital Marketing – Google

Learning Digital Marketing directly from Google is the ultimate method. This free online course comprehensively covers all Digital Marketing topics, making it suitable for both beginners and intermediate users. The course comprises 26 modules that can be completed at your own pace, with each module containing written material, video lessons, and quizzes for knowledge assessment.

Upon completion, participants receive a complimentary certificate from Google. This certificate is the ideal starting point for launching your digital marketing career and enhancing your professional skill set.

2. Inbound Marketing Free Certification Course – Hubspot Academy

It is a 4-hour long industry-recognized program from Hubspot Academy. Made up of 10 lessons, 34 videos, and 9 quizzes, the course aims to teach the basics of inbound marketing.

The topics covered in the course include fundamentals of inbound marketing, planning content strategy, creating blog posts, growth strategies, and social media marketing. Students will get a certificate of completion for free from Hubspot Academy.

3. Become an Online Marketing Manager – LinkedIn Learning

This is a 24-hour course designed for individuals familiar with the basics of digital marketing who aim to advance in managerial roles. The course explores the best practices in online marketing, utilizing advanced digital marketing techniques, and delving into advertising on social media platforms.

Comprising 11 modules, the course covers topics such as growth hacking, SEO, email marketing, Google Analytics, Facebook and Twitter marketing, UX design, and more. Students can enroll in the course and receive a certificate for free by signing up for the complimentary 1-month trial of LinkedIn Learning.

4. Digital Marketing Strategy – edX

This course, provided by the University of Edinburgh on edX, is instructed by two faculty members from the university. They focus on the basics of digital marketing at a strategic level. You can finish the course in 8 weeks, spending 4-6 hours per week.

The course offers free auditing. However, to obtain a certificate of completion, students are required to purchase the edX membership.

5. Digital Strategy and Action – edX

Babson College provides this course on edX. It teaches students about the shared digital marketing strategies of major companies like Amazon, Google, Netflix, and Facebook. The course features case studies of these companies’ CEOs and provides tips and tricks to begin with digital marketing.

The entire course can be audited for free. Alternatively, students can choose the paid version to receive an instructor-signed certificate of completion.


6. Digital Media and Marketing Strategies – Coursera

The University of Illinois provides this course on Coursera, forming one of seven parts of the Digital Marketing specialization. This 15-hour course emphasizes optimization, online marketing, the fundamentals of email marketing, and social media marketing.

You can finish the course for free in audit mode. Alternatively, students have the option to choose the paid version to receive a certificate of completion.

7. Digital Marketing Strategy – Learn@Forbes

Learn@Forbes offers a series of free online courses, including a 3-hour self-paced course. This course covers the essentials of creating a digital marketing strategy, delving into topics such as understanding the customer journey and addressing key legal and ethical issues in digital marketing.

Access to the digital marketing strategy course is free by signing up for a 14-day trial of Learn@Forbes. However, students can obtain the certificate of completion only if they maintain their subscription beyond the trial period.

8. Digital Marketing – Skillshare

Alex Bodini, who owns a digital marketing agency, teaches a course with 15 short lessons on creating a perfect Digital Marketing strategy. The topics include things like CTAs, Email Marketing, Affiliate Marketing, and cost-effective sales.

You can take the course for free on Skillshare. Skillshare gives a free two-month trial. But, if you want the certificate, you have to keep your subscription after the trial.

9. Internet Marketing for Smart People – Copyblogger

Copyblogger is a well-known blog that provides carefully selected information about marketing strategies.

They offer a free online course on Internet marketing, consisting of 20 modules delivered to students through email. This digital marketing course also includes e-books and numerous resources covering various topics related to digital marketing.

10. The Beginners Guide to Online Marketing – Quicksprout University

The Quicksprout platform provides valuable information on digital marketing and internet marketing.

The Beginners Guide to Online Marketing, available as both a course and an e-book, is designed to assist students in mastering the basics of digital marketing.

The course is free to access, although there is no certificate of completion. Students have the flexibility to learn at their own pace.


Ques. What is the initial salary in the field of Digital Marketing after completing a free digital marketing course?

The initial salary in the field of Digital Marketing after completing a free digital marketing course varies depending on several factors such as experience, job title, industry, and location. According to various sources, the average base salary for an entry-level digital marketing specialist in the United States ranges from $39,281 to $60,359 per year

Ques. Is Digital Marketing a good career option?

Yes, Digital Marketing is a good career option. The field of digital marketing is growing rapidly, and there is a high demand for skilled professionals in this area.

Ques. Is there any eligibility requirement for learning a free Digital Marketing course?

Yes, there are eligibility requirements for learning a free Digital Marketing course. The minimum eligibility requirement is usually graduation in any field from an institution or university. Some courses may also require candidates to possess basic knowledge or skills related to digital marketing.

Ques. Which is the best free digital marketing course online?

There are several free digital marketing courses available online, and the best one for you depends on your specific needs and goals. Some of the most popular free digital marketing courses include Google Digital Garage, Coursera, and LinkedIn Learning.

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