Affordable Online Marketing Degree 2024

An affordable online marketing degree can be a great investment for those looking to enter the dynamic and ever-evolving field of marketing. With the rise of digital marketing and the increasing importance of social media, having a solid foundation in marketing theory and practical application is essential.

Fortunately, there are many affordable online marketing degree programs available that offer a comprehensive education in marketing. These programs provide students with the skills and knowledge needed to succeed in a variety of marketing careers, from digital marketing to traditional marketing.

In this article, we will explore some of the best affordable online marketing degree programs available.

2024 Most Affordable Online Marketing Degrees

The list below showcases a variety of top, budget-friendly online marketing degree programs. These institutions are selected with consideration for their affordability, academic excellence, and flexibility.

1. University of North Carolina at Pembroke

The University of North Carolina at Pembroke (UNCP) is a medium-sized school that has an online program called Bachelor of Science in Business Administration – Marketing.

You need 120 credit hours to finish it, and it usually takes about four years for full-time students. The program helps you get ready for a job in marketing, and you study things like Principles of Marketing, Operations Management, and Business Communications. The cost for this program each year is $5,074.

2. California Coast University

California Coast University (CCU) is a medium-sized, private school that provides an online Bachelor of Science in Business Marketing. To complete this program, you need 126 credit hours.

The cost for this CCU program each year is $5,355. It covers important marketing subjects like consumer behavior, marketing strategies, and business foundations.

The courses include Principles of Marketing, Public Relations, and Social Media Marketing. With a full-time schedule, students can finish this degree in about four years, and they can start the courses at any time.

3. Kennesaw State University

Kennesaw State University (KSU) is a big public school that offers an online Bachelor of Business Administration in Marketing. To finish this program, you need 120 credit hours. The yearly cost for this program at Kennesaw State University is $5,562.

KSU wants to give students a mix of marketing theory and practical skills to get them ready for jobs in for-profit or nonprofit organizations. Some important courses include Information Systems Management, Professional Selling, and Market Analysis.

After you graduate, you can choose to work in different marketing areas like advertising and digital media, retail and consumer services, and sports/entertainment.

4. Clayton State University

Clayton State University (CSU) is a public university with a decent number of students. It offers an online Bachelor of Business Administration in Marketing. To finish this program, you need 120 credit hours and can do it in four years with a full-time study schedule, which includes a required internship.

The annual tuition for this program is $5,694. Important courses in this major include Marketing Management, Operations and Supply Chain Management, and Legal Environment of Business.

CSU’s online program prepares students to contribute in marketing-related fields to their organization, community, and society. For those with specific career goals, there are also concentrations available in Digital Marketing and Consumer Psychology.

5. Georgia Southwestern State University

Georgia Southwestern State University (GSW) is a medium-sized public school that offers an online Bachelor of Business Administration in Marketing, which needs 120 credits. The yearly tuition is $6,169.

GSW gives students the chance to build their skills in research, analytics, and planning, helping them tackle real-world problems. Important courses in this program include Marketing Channels, Personal Selling, and Consumer Behavior.

If students stay on a full-time schedule, they can finish the program in four years. Graduates usually go on to work as marketing managers, creative art directors, and sports agents.

6. Eastern New Mexico University

Eastern New Mexico University (ENMU) is a medium-sized public school. ENMU provides an online Bachelor of Business Administration in Marketing. This program has various emphasis options, and one of them is marketing.

In total, it needs 120 credit hours, and if you’re a full-time student, you can finish it in four years. The yearly tuition is $6,624. Key courses in this major include Principles of Marketing, E-Business Strategy, and Integrated Marketing Communications. After graduating, you might work as a sales representative, public relations specialist, or business intelligence analyst.

7. Fort Hays State University

Fort Hays State University (FHSU) is a medium-sized public school providing an online Bachelor of Business Administration in Marketing, requiring 120 credit hours. The annual tuition is $6,806.

Full-time students can complete this program in four years, covering core courses such as Production and Operations Management, Social Media Marketing Content and Analytics, and Tourism and Hospitality Marketing. For FHSU’s marketing degree, there are no in-person requirements.

Graduates often find jobs as social media managers, search engine marketing specialists, sales agents, and business development managers.

8. Minot State University

Minot State University (MSU) is a public school with a decent number of students, offering an online Bachelor of Science in Marketing. Important courses in this program include Business Communications, Marketing Strategy, and Managerial Accounting.

Requiring 120 credit hours and with an annual tuition of $6,892, MSU helps students get ready for marketing roles and to establish, promote, and manage business operations. After graduating, you might work as an advertising, promotions, and marketing manager.

9. University of Alaska Fairbanks

The University of Alaska Fairbanks (UAF) is a medium-sized public school that provides an online Bachelor of Business Administration in Marketing. Students studying business administration at UAF learn about various business practices, including accounting, economics, finance, and information technologies.

The entire program requires 120 credit hours, and the annual tuition is $7,020. Core courses for the marketing concentration include Consumer Behavior, Marketing Research, and Social Media Marketing.

After graduating, students typically find jobs in marketing research, strategic planning, public relations, or business communication.

10. Columbia Southern University

Columbia Southern University (CSU) is a private school with a medium-sized number of students. They offer an online Bachelor of Science in Business Administration – Marketing, which needs 120 credit hours. The yearly tuition is $7,050.

The program helps students develop skills like analyzing financial statements and using best business practices. It also gives general knowledge about the business world.

Specifically, the marketing part focuses on teaching students how to do strategic marketing and research, so they can create and do their own marketing campaigns in the real world. Normally, it takes four years to graduate, but CSU accepts transfer credits, which can make the overall time shorter.

What Can You Do With an Online Marketing Degree?

With an online marketing degree, you can qualify for many high-paying, in-demand jobs that are only going to become more prevalent in the years to come.

Some of the jobs you can get with a digital marketing degree include Advertising Manager, SEO Specialist, Email Marketing Specialist, Social Media Manager, Digital Marketing Manager & Directors, Content Managers & Strategists, Market Research Analyst, Sales Manager, and Marketing Manager.

These jobs require skills in areas such as consumer behavior, content marketing, digital marketing strategy, e-commerce, marketing strategy, market research and analytics, promotion, search engine marketing (SEM), search engine optimization (SEO), and social media.

With an online marketing degree, you can also find work across a broad range of industries, from nonprofits and education to advertising, healthcare, and engineering.

What are the Career Opportunities for Marketing Degree Holders?

Marketing degree holders have a wide range of career opportunities available to them, as marketing skills are essential for businesses in various industries. Some of the job titles and career paths for marketing degree holders include:

• Marketing Assistant
• Sales Manager or Sales Representative
• Public Relations Specialist
• Social Media Manager
• Event Manager
• Copywriter
• Media Planner
• Marketing Executive
• Market Research Analyst
• Sales Engineer
• Brand Coordinator
• Brand Manager
• Advertising/Promotion Manager
• Production Manager
• Promotions Coordinator
• Digital Media Director
• Digital Optimization Analyst

These job titles can be found in various industries, such as business, technology, education, real estate, food, publishing, beauty, fashion, and more. A marketing degree can provide a strong foundation for a career in marketing, as it covers topics like finance, consumer behavior, and sales.

FAQs

Q: What courses are typically included in an online marketing degree program?

Courses usually cover digital marketing, social media, consumer behavior, market research, and strategic marketing. These courses collectively provide a comprehensive understanding of marketing principles.

Q: How long does it take to complete an online marketing degree?

The duration varies, but on average, a bachelor’s degree may take 3-4 years, and a master’s degree could take 1-2 years. Online programs often allow you to study at your own pace.

Q: Are there financial aid options for online marketing degrees?

Yes, many online institutions offer financial aid, including scholarships, grants, and loans. Exploring these options can help make your online marketing degree more affordable.

Q: Can I work while pursuing an online marketing degree?

Absolutely! The flexibility of online learning allows you to work part-time or full-time while earning your degree. This flexibility is one of the advantages of pursuing an online marketing education.