Best Online Marketing Degrees 2024 In USA
Online marketing degrees are becoming increasingly popular as more students seek to develop practical and versatile skills with high cross-industry relevance.
In 2024, there are many options for students seeking the best online marketing degrees. These programs prepare graduates for entry into careers that offer job stability, strong growth prospects, and excellent earning potential.
In this article, we will explore the best online marketing degrees in the USA for 2024. These degrees offer students the opportunity to gain the skills and knowledge needed to succeed in the dynamic and ever-changing world of marketing.
Whether you are looking to start your career or advance it, these programs will provide you with the tools you need to succeed.
Top Online Marketing Program
The list below showcases some good and affordable online marketing degree programs. We picked these schools because they’re affordable, have good academics, and offer flexibility.
| SCHOOL | IN-STATE TUITION | OUT-OF-STATE TUITION | ACCEPTANCE RATE |
|---|---|---|---|
| Florida International University Miami, FL | $4,721 | $16,529 | 64% |
| Oklahoma State University Stillwater, OK | $5,417 | $20,937 | 68% |
| Oregon State University Corvallis, OR | $10,065 | $29,456 | 89% |
| Louisiana State University Baton Rouge, LA | $8,038 | $8,038 | 71% |
| Washington State University Pullman, WA | $10,457 | $25,773 | 86% |
| Temple University Philadelphia, PA | $16,488 | $29,712 | 72% |
| Western Governors University Salt Lake City, UT | $7,162 | $7,162 | Not provided |
Continue reading to find out more about the universities we recommend for online marketing degrees, with detailed information.
1. Florida International University
- Location: Miami, FL
- Duration: 4 years
- Format: Online + Campus
- Accreditation: Association to Advance Collegiate Schools of Business
- Cost per Credit:
- In-State: $236
- Out-of-State: $649
- Total Credits for Graduation: 120
FIU’s Bachelor of Business Administration, focusing on marketing, teaches students about marketing principles, presentation skills, and research strategies. To get into any business program at FIU, students need to finish specific basic courses with a GPA of 2.5 or higher.
If you want to succeed in the business administration program, you have to complete core business courses, professional development, and your major classes. If you’re keen on learning more about marketing, you can join FIU’s American Marketing Association chapter for additional exposure.
2. Oklahoma State University
- Location: Stillwater, OK
- Duration: 4 years
- Format: Online + Campus
- Accreditation: Association to Advance Collegiate Schools of Business
- Cost per Credit:
- In-State: $432
- Out-of-State: $950
- Total Credits for Graduation: 120
Oklahoma State University provides a Bachelor of Science in Business Administration with specializations in marketing and marketing communication management. This fully online program offers 24/7 access to courses and collaborative online group projects.
Students in this program complete 63 credit hours of major courses, covering topics such as marketing analytics, marketing research, and finance. Those opting for the marketing communication management specialization follow the same overall credit requirements as marketing students.
3. Oregon State University
- Location: Corvallis, OR
- Duration: 4 years
- Format: Online + Campus
- Accreditation: Association to Advance Collegiate Schools of Business
- Cost per Credit:
- In-State: $374
- Out-of-State: $374
- Total Credits for Graduation: 180
At Oregon State University, you can get a marketing degree as a BA, BS, HBA, or HBS. These programs teach you about how people make buying decisions, analyzing markets, and creating new products. You’ll have different classes for business and marketing, covering communication, economics, and marketing strategy.
If you’re a marketing student, you can choose to join the dean’s academy or go for the international business option. The Dean’s Academy is for honors students and offers smaller classes, more time with professors, and extra activities. The international business option gives you more learning experiences in international trade with 15 required credits and a study abroad term.
4. Louisiana State University
- Location: Baton Rouge, LA
- Duration: 4 years
- Format: Online + Campus
- Accreditation: Association to Advance Collegiate Schools of Business
- Cost per Credit:
- In-State: $301
- Out-of-State: $301
- Total Credits for Graduation: 120
Louisiana State University’s online Bachelor of Science in Marketing covers basic marketing concepts like advertising, pricing, and product research. Students also explore business topics through finance, statistics, and managerial courses. There are options to specialize in business, hospitality, or sales.
People who want to apply should have finished high school, maintain a GPA of 2.0 or higher, and provide their standardized test scores. If you took the ACT, you need a minimum score of 18 in English and 19 in math. For the SAT, you should have at least 450 in reading and 460 in math.
5. Washington State University
- Location: Pullman, WA
- Duration: 4 years
- Format: Online + Campus
- Accreditation: Association to Advance Collegiate Schools of Business
- Cost per Credit:
- In-State: $567
- Out-of-State: $633
- Total Credits for Graduation: 120
Washington State University provides a Bachelor of Arts in Business Administration featuring classes on international marketing, marketing research, and consumer behavior. To enroll at WSU, students need a minimum GPA of 2.5, at least 27 completed credits, and completion of prerequisite courses before applying to the business major.
Once accepted into the business administration program, students take accelerated seven-week courses that demand 15-20 hours per week. These accelerated classes are designed to provide a flexible schedule for students who are also working.
6. Temple University
- Location: Philadelphia, PA
- Duration: 4 years
- Format: Online + Campus
- Cost per Credit:
- In-State: $761
- Out-of-State: $1,385
- Total Credits for Graduation: 124
Temple University’s BBA in Marketing teaches students about current advertising strategies and tools for marketing careers. Students can also choose a minor in digital marketing, focusing on social media, e-commerce, and information management.
Marketing majors have the option to join Temple University’s American Marketing Association or Professional Sales Organization for more hands-on experience. The American Marketing Association offers career workshops, speaker events, and regular meetings. The Professional Sales Organization helps students with common interests meet and discuss their future career goals.
7. Western Governors University
- Location: Salt Lake City, UT
- Duration: 4 years
- Format: Online
- Accreditation: Accreditation Council for Business Schools and Programs
- Cost per Six-Month Term:
- In-State: $3,755
- Out-of-State: $3,755
- Total Credits for Graduation: 120
Western Governors University’s BSBA in Marketing program is about traditional and modern marketing, and understanding data. The program has 39 courses that you have to take, and there are no extra classes to choose from. Usually, students take one class at a time and go at their speed. It’s recommended to finish at least 3-4 courses each semester, but you can do more if you want.
Because of the way the classes are set up and you can go at your own pace, some students finish faster. According to WGU, 70% of students graduate within 39 months.
What Can I Do With an Online Bachelors in Marketing Degree?
If you have a bachelor’s degree in marketing, you can find entry-level jobs in public relations and advertising. Another option is to focus on supply chain and operations management, which can lead to a career in logistics, helping companies manage and distribute their products.
There are also exciting opportunities in data analytics. The BLS expects a 13% increase in jobs for market research analysts from 2022 to 2032, meaning there will be more than 116,000 new jobs. If you get work experience or a graduate degree, you might qualify for leadership roles like marketing director and sales manager.
With an online Bachelor’s in Marketing degree, you can pursue various career paths in the marketing field. Some of the potential career options include:
| Career Paths | Salary |
|---|---|
| Public Relations Specialist | $67,440 |
| Market Research Analyst | $68,230 |
| Advertising Manager | $138,730 |
| Social Media Specialist | $50,260 |
| Marketing Copywriter | $73,150 |
How Do I Choose an Online Bachelors in Marketing Program?
When considering online marketing degree options, it’s important to focus on key factors:
Cost:
Online marketing degrees provide financial benefits. You avoid relocation, commuting, and parking expenses. Compare tuition rates to understand the potential returns on your educational investment.
Location:
Schools near major metro areas may offer better access to diverse job opportunities. Keep in mind that some online programs include optional or required in-person components, such as internships.
Program Format:
Online programs use either asynchronous or synchronous course delivery. Asynchronous formats have pre-recorded lectures, allowing you to learn on your schedule. Synchronous courses have set start times, similar to traditional in-person classes. Choose the model that suits you best.
Accreditation:
Make sure the school that provides the program is currently accredited by a recognized organization like the Council for Higher Education Accreditation or the U.S. Department of Education. Some marketing programs may also have special accreditation from groups like the Association to Advance Collegiate Schools of Business or the Accreditation Council for Business Schools and Programs. This can suggest higher academic quality.
FAQs
Q: What are the highest-paying jobs with a bachelor’s in marketing?
As of December 2023, according to Payscale, marketing executives, senior marketing managers, and marketing directors are among the highest-paying jobs in marketing for professionals with bachelor’s degrees. These positions typically require substantial professional experience. On the other hand, account managers, marketing specialists, and marketing analysts are some of the best-paid entry to mid-level roles in the field.
Q: How much money can I make with an online marketing degree?
If you have an online marketing degree, along with professional experience and a strong job record, you could be eligible for jobs that offer six-figure salaries. According to the Bureau of Labor Statistics (BLS), marketing managers earned a median annual salary of over $135,000.
Q: How long does it take to complete an online program in marketing?
Bachelor’s programs in marketing typically need about four academic years of full-time study. However, you can speed up this timeline if you already have college credits, attend summer classes, take extra credits, or join an accelerated program.
